Newsroom | Press Release | August 4, 2025

Amilia Welcomes Purpose-Driven Leader Mike Beville as Chief Revenue Officer to Boost U.S. Market Presence and Community Impact

Montreal, Canada – August 6th 2025. Amilia strengthens its leadership team with the appointment of Mike Beville as Chief Revenue Officer (CRO), underscoring the company’s commitment to empowering recreation and nonprofit organizations such as YMCAs, JCCs, and Parks & Recreation agencies through innovative technology. This strategic hire supports Amilia’s goal of intentional growth and expanding its impact across communities throughout North America.  

Mike joins Amilia at a pivotal time, as the company builds on recent momentum and significant market gains in the U.S. With nearly two decades of nonprofit leadership experience, he brings a deep understanding of how technology can drive social good and strengthen community organizations. 

"I joined Amilia because this organization doesn't just sell software; they serve communities. Amilia is a purpose-built platform with a clear mission of social good. I’m excited to expand our reach through meaningful partnerships and ensure that we remain a trusted ally for nonprofit and recreation leaders across North America.”

Mike Beville, Amilia’s CRO.

Based in Charleston, South Carolina, Mike is a youth recreation coach, father of three, and board member of The Formation Project, a nonprofit supporting survivors of human trafficking. His firsthand experience with the day-to-day challenges of community organizations makes him a natural fit for Amilia’s mission to simplify operations and return focus to what matters most: people, not paperwork. 

Hugo Lachance, CEO of Amilia, shared his enthusiasm about this company’s milestone:

“Mike has lived the day-to-day challenges our clients navigate, from nonprofit operations to community programming. His empathy, sharpened by 18 years of industry experience and a strong growth mindset, combined with his deep commitment to purpose-driven work, make him the ideal person to join our team as we scale up.”

In his new role, Mike will lead Amilia’s revenue strategy across Sales, Marketing, and Partnerships, with a focus on expanding the company's presence in the U.S. His appointment follows Amilia’s recent $35M funding announcement and reflects the company’s commitment to building best-in-class software, blending business excellence with community impact.  

About Amilia                                         
Founded in 2009, Amilia is on a mission to simplify the management of organizations offering activities and memberships to their community. From registrations, billing, scheduling, financial reporting, facility management, and more, Amilia is broadening access to modern technology for over 1,500 organizations and 6,600 facilities across North America. Its robust end-to-end solutions support small businesses, YMCAs, JCCs, community centers, and Parks & Recreation agencies in their aim to engage and uplift their local communities. Learn more at amilia.com.  

Media Contact

Kim Fortin  
Director of Marketing 
Kim.Fortin@amilia.com 

Latest News